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Research papers

Royal Mail's customer perception and satisfaction index (CPSI)

This paper examines the ways in which various media have been used to communicate the findings from a customer satisfaction tracking study - Customer Perception and Satisfaction Index (CPSI). CPSI is a continuous postal self-completion survey...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Paul White, Roger Banks
June 15, 1993
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Citation

White and Banks (1993a, June 15). Royal Mail's customer perception and satisfaction index (CPSI). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/royal-mail-s-customer-perception-and-satisfaction-index-cpsi-